Four Simple Questions To Create Your Profitable One-Person Business Niche.
Ditch your 68-page business plan and do this instead.
We are living in the golden age for solopreneurship.
Technology is rapidly making starting a one-person business:
Easier.
Simple.
Less risky.
There is an incredible opportunity for the average person.
But only if you approach it correctly.
Don’t just try to serve left-handed wealth managers who live on farms raising mountain goats in Switzerland.
Niching down is stupid (for most people).
We are now living in a period where generalists win. Specialist skillsets are being eroded by AI. Humans are dynamic. Multi-passionate. No one wants to work with a glorified search engine that only knows one thing.
Create your own niche as a solopreneur.
The Internet now allows any combination of niche interest to find a profitable market. Not everyone can or will make a million dollars.
And that’s okay.
But if want to get paid six-figures doing something you love, that’s possible.
Almost any category can be scaled to six-figures.
Combine everything that makes you:
Odd.
Weird.
Unique.
In a world of AI-generated slop and faceless brands, you can stand out just by being yourself. You are a unicorn to someone. Your unique set of skills, experiences, and personality in a unique way until you become a Category of One.
As a solopreneur, your entire life becomes inventory.
The more you experience and learn, the more assets you own and the faster you can package them into offers.
This model scales only if you treat your life as intellectual property:
Document the journey.
Get results for yourself.
Productize the result into a system.
Repeat, iterate, test. Repeat, iterate, test.
As a solopreneur, you’re never starting from zero.
You’ve already got everything you need to be a solopreneur. The decades spent living life, working in corporate, and exploring hobbies are raw ingredients you can bake into a delicious durian pie.
(Anyone else feeling hungry now??)
Sorry, I got distracted. Durians are on my mind.
But my point remains:
Don’t pick a niche. Create a niche.
Don’t pick a problem. Create a transformation.
Don’t pick a customer avatar. Create a customer avatar.
Ditch the labels. Become undefinable. Profit handsomely.
Ask yourself:
Question 1: Do people already spend a good percentage of their money solving this problem?
Too many solopreneurs focus too heavily on unique ideas.
I’ve seen people get stuck on starting a business because they don’t know what they should sell. They want to find the killer app, jump on the latest shiny object, or try to be a ‘trend setter’.
But there’s nothing new under the sun.
Stick your hand in the river of money that’s already flowing. Once you’re selling, look for areas where existing customer segments that are being underserved.
Every customer segment has hidden struggles.
Use your real world business experience to iterate on your approach.
Look at where competitors are not focusing. Find areas of
With the cashflow you’re already generating, invest in this new approach. You’ve de-risked this effort because you already know what sells, and how you can add even more value.
If you’re starting out, it is so incredibly unlikely that you have the experience to do something that’s 100% new. If you look around, you will see copies upon copies with one tiny thing that’s different. Just do that.
Imitate, then innovate.
The reason most beginners fail is because they have this weird to desire to be original when they haven’t earned the right to be original. Drop your ego and do what works. Save yourself the pain.
I sell sales, marketing, and business development services.
There are a million people (or more) who offer what I offer. But I knew every business needs help with sales and marketing. While I started broad, I saw an ignored segment who I knew I could add more value to:
Ex-corporate solopreneurs
After a few iterations, I validated this approach. I started to only target only these types of customers through my content. And it worked.
If it doesn’t already make money, it doesn’t make sense.
Question 2: Do you have access to this group of people?
I’ve got an average looking friend who dates models.
(you know who you are matey).
How does he do it?
He’s a high-end fashion photographer.
On these shoots, the models frequently spend hours (sometimes days) posed in semi-naked positions. They have to listen and trust him to take good photos. He represents the big brands that these models want to work with and he has worked with many other models before.
He is positioned as an authority and trust figure.
Love it or hate it, this is a reality of dating and business.
As an ex(or current)-corporate executive, you’ve spent decades building high value contacts and networks. These relationships can take years to build and nurture.
But you’ve already got access and proximity.
Now, you just need to ask to date them.
The only thing stopping you is creating an offer.
That’s why I started my business with content first.
I’d start writing about a topic that I was interested in. And then let my audience tell me if this is something that they wanted or not. Once I validated the concept through content, I built a small MVP solution.
This cost me $0 and I could do it while I had a 9–5 job.
Over time, I kept writing, testing, validating, and iterating. Eventually, I built a following of people who wanted to work with me. This made the transition into solopreneurship a lot easier.
I was profitable from day one.
In business and dating, access is 80% of the battle.
Question 3: Is this segment bursting with the energy of a Bali nightclub?
I’m a copycat.
I’m not afraid to admit that I am heavily inspired by Dan Koe and Justin Welsh.
Through their viral content, they have proved that people are interested in solopreneurship and the one-person business model. They did all the hard work of uncovering the latent need for solopreneurship among people who work 9–5 jobs.
They proved that there was huge demand for this content and service.
But I didn’t just jump blindly.
I wanted to prove it for myself.
I started by writing (see a pattern?) online about solopreneurship and the one-person business model. My Medium articles performed well. Like really well. So I wrote more and they also did well.
The energy from this segment of people was infectious.
I felt like I already had a line of people wanting to get into my nightclub that I hadn’t even built yet. I successfully tapped into the existing demand.
This question might feel similar to question 1.
But they are different.
Question 1 is gauging current spending patterns.
Question 3 is about gauging potential growth.
If you can find an area where people are already spending, and forecasted to keep spending, that’s a great spot to be in.
I’ve also seen the massive layoffs from the corporate world.
Most of these people are diving head first into solopreneurship while the job market remains cold. These two trends are generating even more demand for the one-person business model and content.
You can NEVER generate demand. You can only follow the demand. And then add your twist.
Question 4: Does serving this group of people make you wake up ready to run through a wall?
I hated my first one-person business.
Why?
I was serving people in the construction and infrastructure industry.
No disrespect, but these weren’t my people. They expected you to be onsite (even as a contractor). Didn’t like that you worked remotely overseas. And felt uncomfortable if you created content or spoke online.
In retrospect, I have no idea why I chose to target this group.
They are the exact opposite of my personality and values.
But it was a lesson I learned the hard way.
After about 8 months, I got tired of working with them. I’d struggle to create content. Get on calls. I didn’t look forward to solving their problems.
I’d wake up dreading the day before I’d even started working.
That’s not a good sign.
The mistake I made was crunching the numbers and saying:
“This niche seems profitable and large”.
(see point #1 again)
If you’ve ever said this to yourself, you’ve already lost.
We don’t sell to spreadsheets, we sell to humans.
Your clients aren’t just a casual fling. You need to love your clients. And marry all their problems. You need to deal with their emotions, ups and downs, and be with them through their hardest times.
The godfather of modern marketing, Seth Godin said:
“When in doubt, assume that people will act according to their current irrational urges, ignoring information that runs counter to their beliefs, trading long-term for short-term benefits, and being influenced by the culture they identify by. I’m not rational, and neither are you.”
You need to love this version of a flawed, insecure, and irrational human.
I serve ex-corporate solopreneurs because I was that person 2–3 years ago.
I know exactly how it feels it be under appreciated, underpaid, lost, and stuck in a system you feel like you can’t get out of.
Become all the RAGE to get wealthy.
The opportunity
Let’s recap:
Revenue-potential: Is it already selling well?
Accessibility: Can you access your target audience?
Growth trajectory: Is this sector and industry expanding?
Enjoyment: Do you like this business?
I’m ready for the solopreneur revolution, are you?
👉 Build your PROFITABLE six-figure one-person business while you work a 9–5 corporate job (Even if you have kids or a mortgage). If you want my one-person business growth system, I’ve created a FREE email course for you to get started