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Mark Wils's avatar

This is a great piece, Michael.

I started reading copywriting books recently, and I'm learning a lot too.

Thanks for sharing this.

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Nicholas Penrake's avatar

Another good one Michael.

Being a senior copywriter, who's worked for many ad agencies and major corporations, I can tell you the biggest problem copywriters face is the lack of autonomy.

Account handlers, project managers and stakeholders almost invariably rake through any copy presented to them and start by sucking all the emotional value out of what they read, often to such a degree the copywriter feels compelled to surrender to the pressure from above. As a solopreneur, however, you have no excuse to be dull or robotic.

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