I Recently Went Mega-Viral on Substack Notes. Here’s What Happened Next.

Accusations of privilege, being rude, and dealing with trolls.

8k+ likes, 430+ comments, 370+ reshares.

Click Here to view the original Note.

All in less than a week.

I’ve officially gone mega-viral on Substack.

Here’s what happened next.

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I got accused of being privileged (lol)

When a post blows up, so does your inbox.

The attention is a huge dopamine hit.

But...

Humans become humans.

Everyone has an opinion. Everyone feels entitled to share.

Some praise you.

Some want to tear you down.

Like Little Tiny Timbo:

(I guess his tagline gives away his state of mind)

Or Angry Alicia:

And it's exhausting.

But what Tiny Timbo and Angry Alicia don't understand is that everyone has privilege.

If you can write in English and access the internet, you're more privileged than most.

Playing the Privilege Olympics is a loser’s game. Someone will always be worse off than you. Or doing better.

What does not taking action because of ‘privilege’ do for you?

Answer: Nothing.

Everyone's got unfair advantages they can exploit.

And that's okay.

Every good business, brand, and solopreneur leans into their privilege.

Privilege isn't just money.

It's skills, timing, and connections.

Some start with cash.

Others?

Work ethic, focus, speaking multiple languages.

Whatever edge you’ve got, use it.

Don’t apologize or hide it.

Saying sorry won’t help you grow.

Keeping it a secret won’t help your future clients.

Exploit your privilege for all you've got to serve others.

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I want to be known-well, not well-known.

I’m lucky (and privileged, apparently).

My viral Note aligned with my core offer and brand.

It wasn’t just some random meme or trend.

It was intentional. It spoke directly to my prospect’s problems.

Random virality attracts eyeballs, not loyal followers. You get loads of attention, but not trust. And trust is what matters most.

When you create with purpose, virality can be powerful. Not just for traffic, but for connection and impact.

Take Karen Barnes:

Her comment is loaded with a connection to my story.

Virality means nothing without substance.

I don’t post for the algorithm. I post for people. People who resonate, share, and come back for more. I got numerous comments like Karen.

So, when my post went viral, I was ready. I show them who I am and how I help. There’s nothing worse than having lots of attention with nowhere to direct that traffic (I cover this next).

People will forget your content. But not how you made them feel.

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I had a sales backend

Virality helps with one thing: traffic.

But if you don’t know where to direct that traffic, it is a wasted effort.

I’ve spent the last 2 years building a sales and business backend. I’ve mapped out exactly how a prospect would experience my business.

This meant that if I suddenly went viral, I knew what to do next.

• Every view had a path.

• Every path had a click.

• Every click had a purchase.

• Every purchase had a journey.

Traffic without a strategy? Just noise and numbers.

Traffic with a sales backend? Revenue and profits.

I don’t know about you. But I would rather have sweet cash over vanity metrics.

Here’s how I did it:

• First, I built a simple lead funnel.

Content to engagement. Engagement to value. Value to email sign-ups.

• Then, I designed onboarding that felt personal and intentional.

Automated email sequence. Options to buy. Scaled. But still human.

• Next, I added nurture sequences that taught, inspired, and converted.

Every email was a small nudge toward trust.

• Finally, I streamlined my offers.

One problem. One solution. One clear path to buy.

Now, when my post popped off, I was ready.

When you’ve got a backend, traffic isn’t wasted.

Traffic becomes clients, sales, growth.

Build your backend before the traffic comes.

Because when it does, you’ll want it to count.

Don’t let virality be a wasted opportunity. Be ready.

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I honestly don’t care about virality.

I’ve been in this content game for 5.5 years.

I’ve had Medium articles, LinkedIn posts, and Threads go viral.

While the numbers provide a rush like snorting a line, my life doesn’t change. I’ve learned to ignore the distractions.

The aim isn’t big numbers. Chasing virality will make you crazy.

Virality is just a moment. It comes and goes.

It’s noise.

Temporary, fleeting, and mostly empty.

Sure, the dopamine hit feels great. But then what?

Likes fade. Shares stop. The hype dies down.

The real game is being consistent. Showing up daily. Providing value that sticks in the mind of your reader long after the post.

Virality might boost your ego, but consistency builds your brand.

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